每年5月有10天:1,700個妝容設計
由電影節揭幕以至閉幕,以及電影節期間的每一天,L’Oréal化妝師都會為評審委員會的成員及品牌代言人設計妝容。在L’Oréal Paris創意奇才Val Garland帶領下,由30多位國際化妝師組成的團隊於電影節期間創作了約1,700個彩妝造型,他們不分晝夜,為200位嘉賓和評審委員會成員化妝。
紅地氈上的多樣化妝容
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從隆重登場的一刻開始,即嘉賓踏上前往節慶宮(Palais des Festivals)的康城電影節紅地氈時,不同種族的傑出女性演繹L’Oréal Paris為她們締造的迷人妝容。品牌的代言人來自世界各地,擁有不同文化背景,包括著名女演員、來自音樂界和時裝界的女性,以及行動主義者,她們在這個國際舞台展示多元化的美態。 對於L’Oréal Paris而言,美並不只有單一形式,而康城電影節成為品牌以現代視野詮釋多元美態的舞台。
禮讚女演員的真我
除了紅地氈,L’Oréal Paris更直播康城電影節:在為期10天的工作坊、訪問和交流中,女演員、媒體和電影界人士聚首一堂。 這些活動透過電影節的全球影響力推動改變,支持女演員展現真我,向其在成功道路上面對的挑戰,以及自主定義美麗的行動致意。
所有人的電影節
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L’Oréal Paris忠於品牌的包容精神,分享康城電影節的體驗,邀請愛好者走進電影節幕後的世界。L’Oréal Paris舉辦不設門檻的活動,包括開放式戲院、清談節目,或邀請著名女演員與激勵她們的女性活動家一起踏上紅地氈,創造所有人均能享受其中的互動體驗。不論是康城電影節的現場觀眾,還是數百萬名的網上觀眾皆可觀賞。
為所有人塑造紅地氈妝容
我們打破常規的化妝師Val Garland和髮型大師Stéphane Lancien逐步展示他們創作的紅地氈妝容,讓嘉賓展現迷人之美。他們以Color Riche柔潤唇膏演繹大膽的紅唇魅惑,或以Volume Million Lashes睫毛膏輕掃睫毛根部,塑造豐盈捲翹的美睫,L’Oréal Paris讓女性向世界傳達她們的心聲。因為「所有女性都值得擁有」。